A destination experiences peak tourism in summer due to climate, and a lull in winter. This phenomenon is known as?

• A. Seasonality
• B. Sustainable tourism
• C. Therapeutic recreation
• D. Selling up

Answer: (A)

Seasonality is when tourism demand changes with the seasons. A destination that fills up in summer because of warm weather and holidays, then softens in winter, is showing a seasonal pattern. This helps explain why businesses plan for peak and off-peak periods—adjusting pricing, staffing, and offerings to match the ebb and flow of visitors. The other terms don’t describe this pattern: sustainable tourism focuses on long-term environmental and community impacts rather than yearly demand swings; therapeutic recreation is about health-related activities, not how tourist demand varies by season; selling up isn’t a concept used to describe seasonal tourism trends.