A firm uses published industry reports and government statistics collected for other purposes to inform decisions. This is an example of what?

• A. Secondary research
• B. Survey method
• C. Sustainable tourism
• D. Target market

Answer: (A)

Using existing data that were collected by others for purposes different from your decision-making is secondary research. This approach relies on information that already exists, such as published industry reports or government statistics, rather than gathering new data yourself. It helps you understand market trends and context without conducting new data collection. A survey method would involve creating and administering questions to gather fresh data from respondents, which is primary research. Sustainable tourism and target market are unrelated concepts here—they pertain to environmental practices and the specific customer group, not the nature of data collection.