A marketing plan focuses on attracting a specific group of consumers who value eco-conscious experiences. This concept is called?

• A. Target market
• B. Service
• C. Supply
• D. Seasonality

Answer: (A)

Identifying the target market—the specific group of customers a marketing plan aims to attract. In this scenario, the plan focuses on travelers who value eco-conscious experiences, so messaging, product features, and channels are tailored to that group. This focus makes marketing more relevant and efficient because resources are directed toward people most likely to care about sustainability. The other terms describe parts of the business or demand patterns, not who you’re aiming to reach: service is the act of delivering the product, supply is the availability of goods, and seasonality refers to demand changes over time.