An advertising message sent out to customers via the mail is called

• A. Direct mail
• B. Direct channel
• C. Economic multiplier
• D. Ecotourism

Answer: (A)

Direct mail is a form of direct marketing where promotional messages are sent to a targeted list of people through the postal service. The goal is to reach customers personally with a tangible advertisement—like letters, postcards, or catalogs—and prompt a response, such as making a reservation or using a coupon. This is distinct from a direct channel, which refers to a sales path from producer to consumer but not specifically about mailed advertising. The economic multiplier is a macroeconomic idea about how spending circulates through the economy, and ecotourism describes travel focused on environmental conservation. So the term that fits the description of an advertising message sent out via the mail is direct mail.