Statistics that describe a population in terms of personal characteristics such as age, gender, income, ethnicity, or education are:

• A. Demographics
• B. Demand
• C. Cross-selling
• D. Destination marketing

Answer: (A)

Demographics are statistics that describe who people are. They include personal characteristics such as age, gender, income, ethnicity, and education. In hospitality and tourism, this information helps you segment the market and tailor offerings, promotions, and service levels to different groups—for example, designing family-friendly packages for parents or premium experiences for higher-income travelers. It also guides where to focus marketing efforts and how to position products.

Other terms describe different ideas: demand is about how much people are willing to buy under certain conditions, cross-selling is selling additional products to current customers, and destination marketing is promoting a place to attract visitors. These relate to behavior, sales tactics, or promotional strategy rather than the basic traits of the population.