The amount or quantity of goods and services that consumers are willing to buy at various prices is called:

• A. Demand
• B. Demographics
• C. Core product
• D. Customer loyalty

Answer: (A)

Demand is the total quantity that consumers are willing and able to buy at various prices. This concept captures how price influences purchasing decisions: when prices drop, more buyers are willing to purchase; when prices rise, fewer are. In hospitality, it explains how many rooms, meals, or experiences customers would buy as prices change, assuming other factors stay the same. The other terms don’t fit: demographics describes population characteristics, not purchasing quantities; a core product is the main offering itself; customer loyalty means repeated purchases from the same provider, not the broader willingness to buy at different prices.