The total assortment of products a company makes or sells is called:

• A. Product mix
• B. Product line
• C. Range of goods
• D. Catalog

Answer: (A)

Product mix is the total assortment of products a company makes or sells. It covers all product lines and individual items the business offers, showing how broad and deep its offerings are. This concept helps manage decisions about branding, diversification, and meeting customer needs across hospitality and tourism, where a company might bundle rooms, dining options, activities, and services into one overall offering. A product line is only a subset of related products within the mix, such as different room types or menu categories. A catalog is simply a listing or brochure of products, not the complete set a company offers. Range of goods is a general term and doesn’t capture the structured idea of the full product offering.