The type of selling where one business sells goods or services to another business is called:

• A. Business-to-Business selling
• B. Business-to-Consumer selling
• C. Retail selling
• D. Telemarketing

Answer: (A)

Selling to another business means the buyer is a company or organization, and the transaction is driven by how the product or service fits into that business’s operations. This involves larger orders, negotiated terms, and often a longer decision process with procurement steps and relationship-building for ongoing service. That’s what defines the approach as B2B selling: it’s business-to-business rather than selling to individual consumers.

In contrast, business-to-consumer selling focuses on individuals buying for personal use, usually with quicker decisions. Retail selling targets end users in stores or online, often through standard formats and smaller, consumer-oriented purchases. Telemarketing is a channel or method used to reach customers and can be employed in both B2B and B2C contexts, but it isn’t the market type itself.