Travelers who prefer familiarity and creature comforts and seldom try anything new or different are known as:

• A. Dependables
• B. Core product
• C. Cost-plus pricing
• D. Customer satisfaction

Answer: (A)

This item tests a traveler-segmentation concept: which group prefers familiarity and creature comforts. Dependables are travelers who stick with what they know, favor familiar brands, routines, and predictable experiences, and are reluctant to try anything new. They seek reliability and comfort, value efficiency, and tend to stay with trusted options. That makes dependables the best label for this description. The other terms aren’t traveler segments or consumer types: a core product is the essential benefit a product provides, cost-plus pricing is a pricing method, and customer satisfaction is a measure of how well a service meets expectations.