What is the force that moves a person to action?

• A. Mission
• B. Motivation
• C. Objectives
• D. Nonverbal communication

Answer: (B)

Motivation is the force that moves a person to action. It’s the internal or external drive that prompts someone to pursue a goal, respond to a situation, or change behavior. In hospitality and tourism, motivation explains why travelers decide to book a trip, why guests choose particular services, or why employees push to deliver excellent service. It can come from needs, desires, incentives, or rewards, and it can be intrinsic (personal satisfaction) or extrinsic (recognition, pay, status).

A mission, by contrast, describes an organization’s broad purpose and reason for existing, not the personal energy that starts action. Objectives are specific targets you aim to achieve, which guide actions but aren’t the initial push itself. Nonverbal communication is about conveying information through body language and other silent cues, not the force that drives action.