What is the term for the method of selling the customer additional related products tied to one name?

• A. Cross-selling
• B. Destination marketing
• C. Dependables
• D. Core product

Answer: (A)

Cross-selling is the practice of offering additional related products or services to a customer based on what they’ve already chosen, often under the same brand. In hospitality and tourism, this means suggesting add-ons that complement a purchase, such as offering breakfast, airport transfers, or spa packages when a guest books a hotel stay. These add-ons are linked to the initial purchase and aimed at increasing value for the guest while aligning with the brand.

The other terms don’t fit this idea. Destination marketing is about promoting a place to attract visitors, not about selling extra items tied to one sale. Dependables isn’t the term used for selling related products, and the core product refers to the essential item itself rather than the additional offerings.