What term refers to a new tourism market based on specific interests such as ecotourism?

• A. Niche market
• B. Night auditor
• C. Observation method
• D. Occupancy percentage (OCC%)

Answer: (A)

The concept here is niche markets in tourism—targeting travelers who share a specific interest or activity. A market built around ecotourism focuses on a distinct audience that values nature, conservation, and sustainable travel, so offerings, marketing, and experiences are tailored to that narrow group. This targeted approach helps operators stand out from broad, generic tourism options and can attract travelers who are willing to seek out and pay for specialized experiences. The other terms don’t fit: a night auditor is a hotel staff role, an observation method is a way to collect data, and occupancy percentage measures how full rooms are, not a type of market.