Which concept is used to assess the profitability potential of a product?

• A. Return on investment (ROI)
• B. RevPAR
• C. Public recreation
• D. Publicity

Answer: (A)

Assessing profitability potential hinges on comparing what a product will earn to what it costs to bring it to market, and return on investment does exactly that. ROI expresses net profit as a percentage of the investment, so you can see how much profit you’re expected to generate per dollar spent. This makes it easy to compare different product ideas or initiatives that might require different up-front costs. If the ROI is favorable, the product is expected to be worth pursuing; if not, resources might be better spent elsewhere. In hospitality, you’d factor in all costs to develop, launch, and run the product, subtract those from the expected revenue, and divide by the total investment to get the ROI.

RevPAR focuses on revenue per available room and shows sales efficiency for rooms, not the overall profitability potential of a product. Public recreation and Publicity relate to services and marketing exposure, not to a direct measure of return relative to investment.