Which concept measures market size by describing a population's personal characteristics?

• A. Demographics
• B. Demand
• C. Core product
• D. Dependables

Answer: (A)

Describing a population's personal characteristics to gauge market size is what demographics do. Demographics include traits like age, income, education, gender, family size, and where people live. By mapping these traits, you can estimate how many potential customers fit a target profile and how large that market is. This helps hospitality and tourism planners decide which groups to focus on, tailor offerings, and allocate marketing resources effectively.

Demand, by contrast, looks at how much people will buy under certain conditions, not who they are. The core product is the main offering itself, not the size of the audience. Dependables isn’t a measure used for describing market size by population characteristics.