Which term describes a research method that involves gathering information from people through the use of questionnaires?

• A. Survey method
• B. Secondary research
• C. Sustainable tourism
• D. Seasonality

Answer: (A)

Gathering information from people through questionnaires is the survey method. This approach collects primary data directly from respondents by presenting a set of questions, which can be delivered online, by mail, by phone, or in person. In tourism and hospitality, surveys are used to learn about visitor satisfaction, preferences, needs, and intentions, providing fresh, firsthand insights that guide decisions and improvements. This method stands apart from secondary research, which relies on data that already exists from other sources, rather than newly collected responses. It also isn’t about sustainability concepts or seasonal patterns themselves: sustainable tourism focuses on developing travel in an environmentally, socially, and economically responsible way, while seasonality refers to how demand changes across different times of the year.