Which term describes statistics about consumers based on their knowledge, attitudes, use, or response to a product?

• A. Behavioristics
• B. Demographics
• C. Psychographics
• D. Geographics

Answer: (A)

Behavioristics focuses on what consumers actually do with a product—their usage patterns, purchase frequency, loyalty, and how they respond to marketing efforts. These are observable actions and reactions, which makes this term the best fit for describing statistics about consumers based on their use or response to a product. While attitudes and knowledge are more about psychographic attributes, the emphasis on how the consumer behaves toward the product aligns with behavioristics. So segments such as heavy users, light users, brand switchers, and responders to promotions are all examples of behavior-based data that this term captures.