Which term describes the main product that the customer is buying?

• A. Core product
• B. Cost-plus pricing
• C. Cross-selling
• D. Customer loyalty

Answer: (A)

The central idea here is the core product—the main thing the customer purchases, the essential benefit the service provides. In hospitality, that means the lodging itself—the room and the basic service of staying there that fulfills the guest’s primary need for shelter and rest. Extras like complimentary breakfast, spa access, or personalized service sit as augmented or added value, not the core product. The other terms describe different concepts: cost-plus pricing is about how prices are set by adding a markup to costs; cross-selling is offering additional products; and customer loyalty refers to customers who consistently choose the same brand. So the best answer naming the main offering the customer buys is the core product.