Which term is the systematic gathering, recording, analyzing, and presentation of information related to marketing goods and services?

• A. Market Research
• B. Marketing Concept
• C. Intangibility
• D. Intermediary

Answer: (A)

Market research is the disciplined process of collecting and analyzing data about customers, competitors, and the market to inform marketing decisions. It involves the systematic gathering, recording, analyzing, and presenting information related to marketing goods and services, so businesses can understand demand, segment audiences, test ideas, and shape product, price, place, and promotion strategies. In hospitality and tourism, this might mean surveying guests about preferences, tracking seasonal demand, or evaluating how marketing campaigns perform. The other terms don’t fit because the marketing concept is a business philosophy about focusing on meeting customer needs, intangibility describes a characteristic of services, and an intermediary is a middleman in distribution.