Which term refers to a reward that is usually in the form of money but may be stock options, profit-sharing privileges, a company vehicle, and/or a bonus program?

• A. Incentive
• B. Infrastructure
• C. Institutional advertising
• D. Hallmark event

Answer: (A)

The concept here is about rewards tied to performance. An incentive is a reward used to motivate people, often given as money but also including benefits like stock options, profit-sharing privileges, a company vehicle, or a bonus program. In hospitality and tourism, incentive plans are used to drive performance, boost guest experience, increase sales, or improve service levels by giving staff or partners a tangible payoff for achieving targets.

The other terms don’t fit because infrastructure refers to the physical and organizational facilities needed to operate, institutional advertising is marketing to shape the image of an institution, and a hallmark event is a signature event used for branding and promotion, not a reward system.