Which term refers to the value or advantage that a product provides to a customer?

• A. Feature
• B. Benefit
• C. Warranty
• D. Price

Answer: (B)

Benefits are the value or advantage a product or service provides to the customer. While features describe what the product can do or what it includes, benefits translate those features into real outcomes for the user—why the product matters to them. In hospitality and tourism, this distinction shows up clearly: a feature might be a hotel room with climate control and premium bedding, but the benefits are what that delivers to the guest—better rest, greater comfort, and a more enjoyable stay. Benefits can be tangible, like saving time or money, or intangible, like peace of mind or a sense of luxury. Price and warranty describe cost and protection after purchase, not the value the customer gains from using the product, so they aren’t what’s being asked about here.